Part 1
You are required to Evaluate their Environmental Sustainability practices against theory and best practice by:
• Identifying at least 3 course concepts that can be used to evaluate the management of your company’s environmental sustainability practices. Illustrate these course concepts using contemporary examples (these examples can be linked to ANY company – i.e. not just your chosen company) and critically evaluate the chosen course concepts.
• Evaluating the management of your company’s environmental sustainability practices using the course concepts that you have identified.
You are to research the company using secondary sources and to make justified conclusions and recommendations based on the issues evaluated.
The report should be approximately 2,000 words in length and must involve a review of academic theory on the issues covered Please note that you must use one of the 18 companies listed above as the use of any other company will not be marked and a fail will be recorded Part 2
• For the same company used in Part 1, you are required to evaluate how they manage one of the following current business issues covered in the Module:
ü Globalisation
ü Innovation and creativity
ü E-networks or/and Big Data or/and Cyber Security
• You are required to do this by evaluating the management of their business issue practices against theory and best practice by:
a) Identifying at least 3 course concepts that can be used to evaluate the management of your company’s business issue practices. Illustrate these course concepts using contemporary examples (these examples can be linked to ANY company – i.e. not just your chosen company) and critically evaluate the chosen course concepts.
b) Evaluating the management of your company’s business issue practices using the course concepts that you have identified.
• You are to research the company using secondary sources and to make justified conclusions and recommendations based on the issues evaluated.
• The report should be approximately 2,000 words in length and must involve a review of academic theory on the issues covered
• Please note that you must use the same company used in Part 1 above and the use of any other company will not be marked and a fail will be recorded
Module Learning Outcomes assessed:
Assessed Learning Outcomes
How Achieved by the Assessment
1. Demonstrate knowledge and understanding of the full scope, complexity and responsibility of the management role
You are asked to evaluate a company’s practices and how it is affected by current issue/s studied in the Module
2. Demonstrate ability to critique the social, political, environmental, structural and technological processes and relationship that impact on management
3. Demonstrate exploration of the range of individual, organisational and societal responses
You are asked to make justified conclusions and recommendations based on the issues evaluated.
4. Evaluate a range of appropriate responses to issues and dilemmas
5. Demonstrate intellectual skills through engagement with literature and multi-media information sources
You are asked to research the company using secondary sources of information
Presentation Format
The report must be done in Business Report Format, and be Word processed in Arial 12 pt font. This should be a Word document rather than a PDF. Notes on Business Report Writing can be found in the Week 2 Assignment Briefing slides.
Two possible report structures are given in the Week 2 Assignment Briefing slides – any of the structures can be used for either of the assignments.
Word Limit
Each part: 2000 words. Please note that: The Cover Page, Contents Page, Diagrams, Executive Summary, Reference List and any Appendices are all NOT included in the word count. However, tables are included in the word count.
Resources/ Support Available
The following guide is available under the Assessment folder of Moodle:
1. Assignment Marking Guide
Other Relevant Course Materials are also available on Moodle including lecture slides, assignment workshop slides and tutorial materials.
Finally, please see the Library web pages as this has sections on:
1. Module Aims and Objectives
The module will examine the key theoretical frameworks and methods used in social media
studies. Students will explore the following questions:
1) What can be learnt about society by studying social media?
2) How should researchers construct ethical stances for researching sites such as Facebook
and Twitter?
3) What insights can digital methods provide for social scientists studying social media?
4) What are the strengths and weaknesses of using traditional and digital research methods to
study these sites?
2. Learning Outcomes
By the end of the module, students should be able to:
Evaluate the theoretical perspectives on the social media ecology;
Construct an ethical stance for a project involving data collected from social media sites such
as Facebook and Twitter;
Select appropriate traditional and digital research methods for social media data collection and
analysis
Critically evaluate these approaches towards social media research.
3. Teaching and Learning on the Module
The module will be based on a lecture+practical format that focuses on preparing students with
ability to apply their knowledge and skills to solve realistic research problems in the social media
context. The content can be broadly divided into four topic areas (see ‘7. Teaching Schedule’).
For each area, a lecture is developed to prepare students with the necessary knowledge; then one
or two practical sessions (in the format of seminar or labs) follow the lecture to provide students
with hands-on opportunities to practice their knowledge and skills.
1
Students must engage in significant weekly preparation, in which they must critically assess,
discuss and comment on assigned readings. Much of the course relies on journal articles and
books that can be accessed online via the StarPlus Library Catalogue. The teaching and learning
activities will include:
– Lectures in weeks 1, 2, 5, 6, 8, 10, 12: students are expected to attend the face-to-face lecture to
learn the theoretical aspects of various topics concerning researching social media. Lectures
always take place on Tuesdays at 3-5pm, at Richard Roberts Building Pool Auditorium.
Notice that in Week 2 (and that week only), you are also required to prepare for the lecture by
watching a video before it takes place.
– Practicals in weeks 3, 4, 7, 9, 11: students will be allocated to one practical group, and attend an
1.5 hour practical session in each of these weeks. During these sessions, students are expected to
work on some exercises designed to support your assignment and therefore, closely related
to the tasks you are asked to do in the assignment. It is therefore, crucial that you engage the
practical sessions.
– Independent study: Please note that the expected learning hours for all 15 credit modules is 150
hours. Of this over 80% is independent study. Students are expected to actively engage suggested
readings and exercises offline.
4. Assessment
WARNING: You do not need to, and therefore MUST NOT collect any social media data in
this coursework. If your submission contains evidence of data collection activity without
ethical approval, it will be marked as FAIL.
The assessment of this module will require you to design a social media research project focusing
on a specific scenario with specific research question, and critically engage with the literature. You
will be required to explain this project in the format of a structured report, and critically reflect on
literature related to your choice of the research project, ethical issues, and research methods. The
assessment consists of two parts: 1) a formative assessment that carries 0% of the module
credits, and 2) a summative assessment that carries 100% of the module credits. The formative
assessment is designed to help you prepare your summative assessment.
4.1 Formative assessment: outline a social media research scenario and define your research
questions. Due at 10:00am on 18 March 2020 (Week 6). Submission by Google Form at
http://tiny.cc/751eiz. You must sign in with your University account to complete this form.
You are required to:
Choose one research scenario in the list of suggestions from Section 4.1.1
Narrow down the research scenario to a more specific scope, and define specific research
questions
Complete the above Google Form by filling out the following information
◦ Your student ID and user name
◦ Your chosen research scenario’s ID number*
◦ Your chosen (one) social media platform on which you wish to study your proposed
research scenario
◦ A short description of the more specific research context and your research questions
(max of 100 words). In other words, you should not rephrase the the scenarios in
Section 4.1.1, as they are very general.
* The list of suggested scenarios are broad enough to cover the majority popular of social media
research projects. If you wish to propose something outside the list, you must discuss this with me
in writing at least 7 days before the submission deadline.
How you will be given feedback:
Part of Week 8’s lecture will be used to give an oral, class-based feedback. I will review
your submissions, identify major problems, and discuss these with you in the class
2
Individual feedback on your submissions can be requested by email after the class-based
feedback is given. If you wish to do so, please email me, and feedback will be provided in
writing if you have submitted your Google Form response on time.
Why is this assessment important:
From past experiences, some students had difficulty in understanding what kind of social media
research are appropriate, and what research questions are specific enough to be feasible. This led
to a noticeable cases of FAIL grade. The formative assessment is thus created to ask you to
engage with this problem early in the module, and give me an opportunity to identify and address
potential problems. Your choice of the research scenario and questions will define the overall
context within which you design your research project, and therefore, it can effect on your overall
performance in the assessment.
4.1.1. Suggested research scenarios
Note: these topic areas are very broad – consider them as your general ‘interest’, and you will
have to further refine them in order to complete your summative assessment.
1. public figures’ (e.g., politicians, media celebrities, sports celebrities) social media presence,
their use of social media, or their viewpoints on certain specific topics
2. political election: voter participation, public opinions, etc.
3. political election: results prediction
4. political election: candidates/parties’ use of social media
5. opinions of different stakeholders on political matters, or their interactions
6. social activism: the usage of social media by specific organisations and/or participants, in
specific events, on specific topics, etc
7. sports events tracking (e.g., what’s going on in a football match)
8. sports event result prediction (e.g., FA cup winner)
9. sports rumor detection and tracking (e.g., footballer transfers)
10. sports clubs’ or fans’ usage of social media
11. economic events tracking and prediction (share/stock index, or specific equities)
12. film, music chart performance tracking and prediction
13. emergency response (e.g., the usage of social media during floods, earthquake)
14. health surveillance (e.g., tracking or prediction of infectious disease)
15. public opinion on certain entities (e.g., products, person, a piece of video, music), events
(e.g., refugee crisis), or trending topics
16. social media’s use for dating or friendship (e.g., how do people present themselves through
their pictures, behaviours etc)
17. public relation management: government agencies, businesses, NGO entities; or specific
PR incidents
18. functions of social media for certain entities/roles (e.g., the usage of social media by a
particular university, for education, etc)
19. information seeking (e.g., information diffusion and seeking on certain topics, such as the
public’s awareness of the causes of obesity)
20. social support seeking (e.g., how is one particular social media used by certain groups of
people to gain social support)
4.2 Summative assessment: design a social media research project. Due at 10:00am on 27
May 2020. Submission by TurnItIn in Blackboard.
You are required to design a social media research project contextualised to your chosen research
scenario and social media platform in the formative assessment. Report your design following the
structures below. You must use references (a minimum of 10) to support your discussion.
Part 1 (70%, 2100 words) – description and reflection of your research design. This part of your
report should contain the following sections:
3
Section 1. Introduction: explaining your chosen research scenario with specific details, your
chosen social media platform, and your research questions. Discuss also the potential value of
your proposed research (i.e., why is it important).
Section 2. Data collection approach: explaining your data sampling strategy, the method and/or
tools you will propose to use for collecting the data. Then reflect on the strength and weakness of
your data collection approach in the context of your proposed research.
Section 3. Research method design: introducing the method, and explaining the process of
applying this method to the data you propose to collect. Then reflect on the strength and weakness
of the research methods in the context of your proposed research. You must use methods taught
on this module.
Section 4. Ethical considerations: explaining the ethical issues involved with collecting and
analysing data in your proposed social media research project, and what measures you will
implement to address them.
This self-check list helps you better prepare this part of your assignment:
Do you understand the alignment between teaching sessions and different sections you are
required to write? Your Week 1 Lecture explicitly covers this.
Have you completed the exercises in practical sessions? These are developed to support this
part of the assessment.
How specific are your research scenario and questions? What are the ‘who’, ‘what’, ‘where’, and
‘when’ parameters (if appropriate)?
What is the specific social media platform you propose to study, have you introduced its features
and functions?
How does your data collection approach meet the parameters set by your research scenario and
questions?
How specific is your explanation of your research methods? What are the steps for applying
them to the data you propose to collect?
How do your research methods address your research questions?
What are the different angles from which you can discuss the ethical considerations, have you
considered all of them that are appropriate for your research?
How is your discussion and reflection contextualised to your proposed research?
Part 2 (30%, 900 words) – a critique of the research described in one published article that is
closely related to your proposed social media research. It is recommended that you select an
article that involves primary data collection, and that has used some of the research methods
taught on this module. This part of your report should contain the following sections:
Section 1. A descriptive summary in your own words that explains the research, why it is relevant
to your designed social media research project, what data are collected for this research and its
methods for data collection, what method(s) are used to analyse the data, and the key conclusions
from the research. Your summary must be self-contained, i.e., it must explain the research
clearly and with essential details. Markers are not responsible for reading the paper itself
before marking.
Section 2. Analysis and reflection of the research addressing the following points with justifications
(you may focus on particularly a few points with more depth):
its limitations due to the choice of the social media platform (hint: could any other social
media platforms be more suitable and why or why not)
its limitations due to data collection (hints: consider the sources, modality, types, quantity
and quality of of data)
its limitations due to the method(s) for analysis (hints: consider how the research methods
taught on this module can complement each other, and if and how they can also address
the same objectives)
the impact and/or weakness of its findings (hints: why is the research valuable, to whom?)
4
This self-check list helps you better prepare this part of your assignment:
Have you read a lot (not one) of published articles related to your proposed research?
How similar are these articles to your proposed research (in terms of the scenario, the objectives,
the research questions, the data collection and analysis methods)?
Have you read the full text of each article, not just the abstracts?
Have you read their ‘discussion’ or ‘limitation’ sections, if any?
Have you thought about how you could do their research differently?
A sample is provided in ‘Coursework – Supporting Materials’. You must not reuse the same article
and doing so will result in a mark of 0 awarded for this part of the assessment.
5. Information School Coursework Submission Requirements
It is the student’s responsibility to ensure no aspect of their work is plagiarised or the result of
other unfair means. The University’s and Information School’s Advice on unfair means can be
found in your Student Handbook, available via http://www.sheffield.ac.uk/is/current
Your assignment has a word count limit. A deduction of 3 marks will be applied for coursework that
is 10% or more above or below the total word count as specified above or that does not state the
word count.
It is your responsibility to ensure your coursework is correctly submitted before the deadline. It is
highly recommended that you submit well before the deadline. Coursework submitted after 10am
on the stated submission date will result in a deduction of 5% of the mark awarded for each
working day after the submission date/time up to a maximum of 5 working days, where ‘working
day’ includes Monday to Friday (excluding public holidays) and runs from 10am to 10am.
Coursework submitted after the maximum period will receive zero marks.
Work submitted electronically, including through Turnitin, should be reviewed to ensure it appears
as you intended.
Before the submission deadline, you can submit coursework to Turnitin numerous times. Each
submission will overwrite the previous submission. Only your most recent submission will be
assessed. However, after the submission deadline, the coursework can only be submitted once.
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TASK
You must pick a business leader of your choice (avoiding those on the banned list below or you
will automatically fail).
Identify two topics (from below) which have been covered within this module, and making use of
skills and knowledge from other areas of your study programme, produce an academic report of
2,000 words. The report should identify areas of good practice and areas that require
improvement, concluding with a succinct set of recommendations.
Topics Available: Situational Leadership; Traits Theories; Leadership Skills.
Individuals must gain tutor approval of the business leader and topics, prior to commencing
the research.
Format: Report
Submission of Report: on Brigthspace, via Turnitin
Submission Date of Report: 9th December 2019, 15:00.
Feedback Date of Report; 27
th January 2020
% of Module: Report = 50%
Presentation and referencing
The work must be presented in the form of an academic report using leadership concepts and
theories to support your arguments and recommendations.
You must draw upon academic journals to support the work with examples of research carried out
in the field of leadership and management.
You must fully support your discussions with academic references from a number of sources. For
help with your referencing go to http://hud.libguides.com/referencing
APA 6th edition must be used for referencing and citations.
Word Count
2,000 Words. Any work in excess of 2,000 words will not be included as part of the assessment.
The assignment will be assessed on its relevance, evidence and structure.
Learning Outcomes
Learning outcomes: 1,2,3,4,5,6,7 (from the Module Specification)
Banned List
Bill Gates; Ren Zhengfei; Donald Trump; Elon Musk; Howard Schultz; Ingvar Kamprad; Jack Ma;
Jeff Bezos; Li Yanhong (Robin Li); Ma Huateng (Pony Ma); Mark Zuckerberg; Richard Branson;
Steve Jobs; Tim Cook; Warren Buffett.
Page 2 of 3
Criteria and weighting 0-39 40-49 50-59 60-69 70 or above
Relevance (60%)
There should be a clear explanation
of the choice of business leader,
topics and the process and results
of the investigation.
All statements, discussion and
recommendations should be fully
supported and justified
academically.
Inaccurate information and
a lack of analysis or
relevance to the topics,
demonstrating a lack of
understanding.
Work is descriptive.
Work relates to an
individual on the banned
list.
Basic explanation of the
chosen topics and how it
relates to the individual.
Some understanding
demonstrated. Lacks clear,
supported recommendations.
Work is descriptive and basic
in its nature.
Some attempt to analyse the
topics in relation to the
individual and their
environment. The report
lacks justification, but
contains some theoretical
links and some analysis,
even if is generally
descriptive.
A good understanding of the
chosen topics and how they
relate to the individual and
their environment.
A good attempt at analysis
and clear justifications are
made.
Good links to academic
theory to support the
analysis and
recommendations.
Excellent understanding,
clear analysis of the topics in
relation to the individual and
the environment in which
they operate. Excellent links
to theory with clear
theoretical support for both
analysis and
recommendations.
Evidence (30%)
The report should contain a variety
of academic sources. Academic
sources should be used to support
the analysis and discussion and will
include journal articles, textbooks
and reliable internet sites.
Reliance on lecture notes
and/or there is a lack of
academic evidence to
support the analysis and/or
recommendations.
Work relates to an
individual on the banned
list.
Research has been
undertaken but is limited in
breadth. Mainly reliant on
textbooks and general
internet sites. Insufficient
evidence is used to support
the analysis and/or
recommendations.
Sources include journal
articles, textbooks and
internet sites recommended
on the reading list. Evidence
is sometimes used to
support the analysis and/or
recommendations.
Sources are generally
academically based with
some original material
included. Evidence is used
appropriately to support the
discussion, analysis and
recommendations.
Evidence of extensive
reading of relevant journals
to support the discussion,
analysis, recommendations
and conclusions.
Structure and presentation (10%)
The structure of the written work
should be an academic report,
which clearly contains an
introduction, main body and
conclusion.
Section headings will be
appropriately used. Referencing
follows APA 6th
.
Weak and confusing
structure and not in report
format. Poor presentation
and referencing not using
APA 6th.
Work relates to an
individual on the banned
list.
An attempt has been made
to produce a report structure
but it is disjointed and
awkward in its style.
Presentation is satisfactory.
Attempt made to reference
using APA 6th but may not
be accurate.
Report format used and
satisfactory presentation.
APA 6th referencing used
but may contain errors.
Report format used and a
good standard of
presentation. Referencing
should be generally accurate
using APA6th but may
contain minor errors.
Report format used with
discussion/analysis being
logically developed. High
standard of presentation and
accurate referencing using
APA 6th.
Page 3 of 3
Generic assessment criteria
Grade Percentage
Score
Predicted
degree
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Instructions to Students
This is an individual report of 1,500 words plus references, tables, graphs and
appendices (if applicable), which is to be submitted via Turnitin.
In this report, it is assumed that you have been appointed as a Customer Relations
Team Manager for an organisation that you will identify. This organisation needs to
be offering products and/or services to individuals (i.e. B2C) or businesses (i.e. B2B).
The organisation can be an overseas company, yet it should have a website in
English (so that the teaching team can engage with your report).
In your role as a Customer Relations Team Manager, you have been asked by the
Senior Management Team to produce a report evaluating the success of the
customer management strategies of the chosen organisation.
You are required to structure your report around the following headings:
1) Title Page (title of the report, student number, module name & code, tutor name,
submission date, word count) (Title page is not weighted.)
2) Organisation Summary (max one page; not weighted)
Provide a background to your organisation using the Organisation Summary
Template on page 5. Please note that you must use this organisation for Coursework
1 and 2.
Organisation Summary is not weighted; yet if the table is not provided with the
required information your coursework is likely to fail. This is because the information
in the table is crucial to evaluate the soundness of your report.
3) Customer acquisition, retention and development (750 words; max. 50 points)
Taking into account the key customer segment of the organisation, what customer
acquisition, retention and development strategies would be most beneficial? Your
discussion should include references to key relationship marketing constructs such as
trust, customer commitment, satisfaction, loyalty and so on. Your analysis can be in an
online or offline context, and should be supported with relevant academic literature.
PROVISIONAL SUBJECT TO EXTERNAL EXAMINER APPROVAL
Page 4 of 12
4) Sustainable customer management (750 words; max. 50 points)
By applying a minimum of two theoretical frameworks learnt in this model (such as
Kano model, Gartner competency model, IDIC model, CRM value chain), discuss how
the organisation can design a sustainable customer management strategy. For a
sustainable customer management strategy, you should explain how the proposed
strategy will create further value for existing and/or potential customers. The strategy
should mutually be beneficial for the organisation by, for example, its positive impact
on customer lifetime value. Your analysis should be supported with relevant academic
literature.
5) Reference List (not weighted)
A full list of references of all sources (whether academic or industry-based) must
appear at the end of your assignment, written in DMU Harvard Referencing Style.
Further information can be found here: https://library.dmu.ac.uk/harvardguide
Sources must also be indicated clearly in the main text, as they arise. You must not
copy material directly from any source word for word without acknowledgement, and
neither must you paraphrase material from any source (academic or business) without
acknowledgment. To do so is ‘plagiarism’, which is a serious academic offence.
Very important: this report must be entirely your own work and no-one else’s.
6) Appendices (if applicable) (not weighted)
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Drawing upon theories and practical examples, critically discuss main challenges occurring to the management team in international organisations and strategies to cope with these challenges
oBased on this general topic, students need to write an essay by focusing on a specific topic.
oThe key guideline is to have a deep focus and provide in-depth analysis instead of focusing on many things but providing very superficial understanding of all things you try to cover.
Individual essay submission
Students need to submit an individual essay of 2500 words (+/-10% variation is allowed) to Turnitin® (via MyAberdeen), excluding the references.
Only soft copy submission is needed.
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This assessment task addresses the following learning outcomes from the module specification
4. Critically research and assess opportunities for the application of digital and social media marketing practices within specific markets
5. Create and apply detailed, actionable e-marketing plans
6. Identify and manage information, web analytics, systems and process requirements for successful integrated, customer-focused e-marketing management
7. Apply quantitative techniques to analyse marketing data
Assessment brief
Based on the strategy you developed in the individual essay assessment for Ecoforest, you should now focus on presenting your digital marketing campaign objectives and action plan for the email, website (including SEO), and social media marketing. Your individual portfolio provides details of the following:
· SMART objectives that are channel specific (i.e. email, website, social media marketing) (20%)
· Action plan (includes recommendations and justifications for prototypes for implementing the digital marketing campaign including: email, website design, SEO, and social media advertisements and/or posts) (50%)
· Evaluation (20%)
You will be required to develop a fully functioning website prototype which includes as a minimum 5 pages (you could use Wix, WordPress.com or Edublogs). You will need to include a wire frame (you could use Marvel) to provide a navigational outline showing the planning process for your website prototype.
Assessment preparation
Your individual portfolio will be preferred in the form of the website using any free program such as Wix, WordPress.com, or Edublogs. Your portfolio should include pages on:
· SMART objectives (approx. 600 words)
· Action plan (approx. 1500 words)
· Evaluation (approx. 600 words)
· Appendix
· Website prototype for case scenario company
Case scenario:
EcoForest Leisure is based in the heart of the Peak District, UK; having opened at the start of this year following an intensive refurbishment project of agricultural buildings set within 200 acres of parkland. The company offers luxury weekend and short term wellness breaks and consider themselves to be offer ‘wellness with a difference’ and facilities include a state-of-the-art fitness suite, a hydrotherapy pool in addition to a wide range of therapies, treatments and classes (popular classes include Yoga, Pilates, Bikram Yoga, Barre, and Mindfulness). The intention is to also host corporate wellbeing events and a variety of retreats. EcoForest Leisure does not currently have a website and they mainly rely on traditional print media (newspapers and magazine advertisements) and word-of-mouth communications to attract customers. Managers recognise that a digital presence is essential to develop the customer base and expand their business. EcoForest Leisure need your help to complete a marketing audit propose a digital marketing strategy that aims to develop an online presence for the company.
You are advised to:
· Avoid description of the content of material referred to – critical evaluation is required where specified.
· Work should be referenced in APA 6th style. The link below is to the library guidance on referencing and it is recommended you use these resources to ensure your references are in the correct format.
· http://www.hud.ac.uk/library/finding-info/informationskills/evaluation/referencing/
· Read widely from textbooks, journals and authoritative commentaries in forming your views.
· Refer back to your tutorial work and notes where you have covered key issues and developed critical argument that is relevant to the requirement of this assessment.
· Pay close attention to the Assessment Criteria at the end of this document – this lists general assessment criteria and specific criteria to the requirements of this assignment. These criteria will be used to inform your electronic feedback on your marked assignment.
· Use the University Referencing guide which is APA 6th. Note that poorly referenced material will lose you marks (make sure you consult the Learning Development Group Tutors on level 1 of the Business School for any additional help needed). You can access APA 6th via Brightspace by clicking on the Library button to access the easy to use online guide.
· Do not exceed the word limit. A 5% mark penalty applies for work exceeding the word limit.
Marking criteria
1. Please refer to the assessment task-specific criteria in Appendix 1. These show you the issues that will guide your tutors in marking your work. You are encouraged to use these at all stages of preparing your work. Please remember that the marking process involves academic judgement and interpretation within the marking criteria.
2. In addition to the assessment task-specific criteria, generic assessment criteria are attached in Appendix 1 & 2.
3. The Learning Development Group are available to help you to understand and use the assessment criteria. To book an appointment, either visit them on The Street in the Charles Sikes Building or email them on busstudenthub@hud.ac.uk
4. The University has regulations relating to academic misconduct, including plagiarism. The Learning Development Group can also advise and help you about academic conventions and avoiding ‘poor scholarship’ which can result in potential academic misconduct.
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Task
In groups of five people, pick a company of your choice (avoiding any on the banned list below, or
you will automatically fail).
Using at least one of the topics from those below, which have been covered within this module,
and making use of skills and knowledge from other areas of your study programme, prepare a 20
minute presentation. The presentation should identify areas of strength and weakness of the
company’s leadership and conclude with a succinct set of recommendations.
Topics Available: Toxic leadership; Leading global organisations; Women and Leadership
Groups must gain tutor approval of the company and topic/s
Format: Presentation
Presentation Slides: One group member must submit the final copy of the group’s slides to
Brightspace by Tuesday 21st of April 2020 15:00. Two hard copies of your presentation slides must
be handed to your tutor at the start of your presentation. Please ensure that all group members’
student ID numbers and names are clearly indicated on the copies.
Presentation Length: 20 minutes + brief question & answer session
Presentation Date: April 21st – 30th 2020
Date of Presentation Feedback: Immediate verbal feedback; final marks will be released by May
25th 2020 at the latest.
% of Module: Presentation = 50%
Presentation and referencing
You must use leadership concepts and theories to support your arguments and recommendations.
You must draw upon academic journals to support the work with examples of research carried out
in the field of leadership and management.
APA 6th edition must be used for referencing and citations. You need to fully support your
discussions with academic references from a number of sources. For help with your referencing go
to http://hud.libguides.com/referencing
Time limit 20 minutes. The presentations will be timed. There is no additional allowance, any
content in excess of this time limit will not be included as part of the assessment.
The assignment will be assessed on its relevance, evidence and delivery (see marking
sheet below)
Learning Outcomes: Learning outcomes: 1,2,3,4,5,6,7 (from the Module Specification)
Banned companies: Airbnb, Alibaba, Amazon, Apple, Baidu, Bodyshop, easyJet, Facebook,
Haier, Huawei, Ikea, Samsung, Tencent.
Page 2 of 3
PRESENTATION MARKING SHEET
GROUP MEMBERS
Presentation title
Presentation topic/s
PRESENTATION CONTENT YES/NO COMMENTS
Relevance – 60% weighting
Overview/Background to the choice of
company clearly and briefly explained
Identification of the topic choice and
justification for the choice
Clear explanation of how the topic/s
relate to the chosen organisation
Recommendations identified and built
on the organisational analysis.
Clear conclusion, drawing arguments
together.
Evidence – 30% weighting
Academic research used to support
the discussion including journal
articles and textbooks
Delivery – 10% weighting
Whole group participation in the
presentation
Presentation is clear, confident and
demonstrates understanding
Two copies of slides submitted to tutor
Page 3 of 3
Generic assessment criteria
Grade Percentage
Score
Predicted
degree
classification
Criteria
A 90-100
Outstanding
I A comprehensive piece of work, well evidenced and
supported with accurate referencing throughout. All
content is relevant and all aspects of the question are
addressed
A 80-89
Excellent
I A high quality piece of work though one or two additional
considerations could potentially be enhanced to
strengthen the answer. Accurate referencing and a
substantial body of evidence used to support the answer
A 70-79
High standard
I An excellent answer, well evidenced and referenced.
One or two minor areas may have been omitted though
this does not detract from the overall quality of the
argument
B+
B
B67-69
64-66
60-63
Above average
II(i) A good answer which displays a good familiarity with the
available literature. Comprehension of all the issues
involved and contains evidence of independent criticism
and analysis. Free from errors and all relevant points
discussed.
C+
C
C57-59
54-56
50-53
Average
ll)ii) A middle range answer that shows familiarity with the
available literature. Comprehension of all the issues
involved and contains evidence of independent criticism
and analysis. Free from errors and all relevant points
discussed.
D+
D
D47-49
44-46
40-43
Satisfactory
lll A poor answer which, whilst demonstrating an
understanding of the basic issues involved
(and hence deserves a pass) is deficient in terms of
material covered , level of comprehension etc, .
Insufficiently researched and, perhaps major errors and
omissions
R 37-39
34-36
30-33
Refer
A refer answer which demonstrates a lack of depth in
terms of comprehension and knowledge of the subject
matter
F 20-29
Fail
Little or no understanding of the subject matter and
probably a minimum degree of effort
F 10-19
Fail
Minimal relevant content within the answer and complete
lack of evidence to support. The work is poorly
presented.
F 0-9
Fail
Virtually no relevant content and inadequate
presentation. This grade could be given due to non
submission
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Learning Outcomes
This assessment task addresses the following learning outcomes from the
module specification
Knowledge and Understanding Outcomes
• Have acquired a clear understanding of the role of psychology in organisational settings.
• Have developed a critical appreciation of current research trends and findings, research
methodologies employed presently and historically, and the contribution these make to the
understanding of organisational behaviour.
• Be able to critically evaluate the underpinning issues and assumptions of the theories and
principles of psychology within an organisational context through reflecting upon the application of
theory at work.
• Be able to critically assess the current status of the discipline and prospective future directions.
Ability Outcomes
• Demonstrate knowledge of the role of psychology in organisational settings.
• Critically appraise the issues and assumptions of the theories and principles of psychology within
an organisational context.
• Assess the main contributors to the discipline and understand the development of the field and its
value in business and in psychology.
• Evaluate advanced theoretical knowledge showing how organisations engage with psychologists to
resolve issues presented by businesses, people and their resources.
Assessment brief
Case study task:
Drawing on research in work and organisational psychology (measuring talent/identifying
talent and developing talent) make recommendations for how Google can improve their
approach to measuring/identifying talent and developing talent and critically address the
potential strengths and weaknesses of your recommendations.
2
Your answer MUST be based on the Google Case study provided on pages 3-6 of
this document.
Your essay should include the following sections:
1. Introduction (Approximately 100 words)
In the introduction, you should also briefly outline what you will cover in the main body of
your essay.
2. Theoretical background (Approximately 650 words)
In the theoretical background you are expected to Introduce the reader to the relevant
psychological literature (Measuring Talent/Identifying Talent and Developing talent).
3. Recommendations (Approximately 650 words)
Based on the literature presented in your theoretical background, make recommendations
for how Google can improve their approach to measuring/identifying and developing talent
and critically address the potential strengths and weaknesses of your recommendations.
5. Conclusion (Approximately 100 words)
Summarise the main points covered in the main body of your essay.
You are advised to:
• Avoid merely describing theories/methods and concepts. Whilst descriptive
accounts are an important way to demonstrate your understanding of the
module content, you must also critically evaluate/discuss them. A critical
approach to essay writing is essential at this level of academic study.
• Work should be written/cited/referenced in APA 6th edition style. You can
access APA 6th edition via Brightspace by clicking on the Library button to
access the easy to use online guide.
• Read widely from textbooks and academic journals to inform your
points/arguments. Please DO NOT refer to lecture slides in your essay.
• Pay close attention to the Assessment Criteria at the end of this document –
this lists general assessment criteria and specific criteria to the
requirements of this assignment. These criteria will be used to inform your
electronic feedback on your marked assignment.
• Finally, do not show or send your work to anyone on your course
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The online assessment submission date is on 12 /May /2020 at 12:00 noon (NOT Midnight – UK Time)
There are 2 sections. Pick 1 option to answer from each section. Answer only 2 questions.
The word count / word limit for your online assessment is 2,000 words (each question 1,000 words). Do not go over the word count.
You MUST use Microsoft Office Word Software for your answer and submit on the link ‘CORP3501 Final Assessment’. This link is in the ‘Final Online Assessment (Exam Replacement)’ tab in the control panel on Blackboard. The link will be available from Monday 30 March 2020 at 09.00am.
Students can submit their work as many times as they like before the deadline in order to check their similarity score on Turn-it-in.
It is compulsory to provide your critical arguments supported by academic / credible citations.
It is compulsory to provide your Harvard Reference list at the end of your document.
Cover-page and Final Harvard Reference List are not included in your word count.
Your answer-sheet must have a cover-page (sample is provided on next page) and you need to complete the following:
Your Full Name (Your First Name and Your Surname)
Your Student ID number / P Number
The Module Name and Module Code
The Declaration of Academic Integrity (this means you have confirmed that this is your own work without receiving any consultation during the online assessment).
Cover page
Final Online Assessment
Global Strategic Management
(CORP – 3501)
12 / May / 2020 at 11:59 am
(Morning – UK Time)
Student’s ID / P number: _______________________________
Student’s First Name: _________________________________
“I am aware that the University defines plagiarism as presenting someone else’s work, in whole or in part, as your own. Work means any intellectual output, and typically includes text, data, images, sound or performance. I declare that in the attached submission I have not presented anyone else’s work, in whole or in part, as my own and I have not colluded and consulted with others in the preparation of this work. Where I have taken advantage of the work of others, I have given full acknowledgement”.
Your full name and dated
The assessment has 2 sections. Select 1 question from each section.
Section A: Integrated Case Studies
Option 1: Apple’s Supply and Value Chain- Discuss how Apple strategically delivers value to its customers using a supply and value chain analysis. (1000 words)
Option 2: Amazon’s Internationalisation- Discuss the strategic entry modes that Amazon has used to internationalise in its quest to be a global enterprise. Provide commentary on which modes have been successful and which modes have been unsuccessful. (1000 words)
Section B: Critical Analysis Essays
Option 1: Resource Based View & Positioning- Critically analyse the theoretical merits of the resource-based view and of the positioning school of thought. Present a summary of any arguments against these perspectives. (1000 words)
Option 2: Levels of Strategy- Using any organisation of your choice, critically analyse how the three levels of strategy fit in the context of the organisation. (1000 words)
3 | Page
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For the remainder of the academic year, lecture and seminar hours will be maintained via the
Microsoft Teams titled ULMS867 Corporate Entrepreneurship and Innovation.
Students can join the team with the code 4ku51c8
Lectures and seminars will follow the original academic year schedules i.e.
Lectures: Thursdays from 9 a.m. to 11 a.m. and
Seminars: Fridays from 9 a.m. to 12 noon
Assessments to be changed from:
Type(s) of assessment and Weighing of the Assessment Components:
The assessment of the module will be in three parts:
A group Report of 3,000 words, which will represent 50% of the module mark
A group presentation of 15 minutes duration, which will represent 20% of the module mark
An Individual report of 1,500 words, which will represent 30% of the module mark.
Details of new proposed assessment:
Type(s) of assessment and Weighing of the Assessment Components:
The assessment of the module will be in two parts:
Individual Report A- An Individual report of 1,500 words, which will represent 50% of the
module mark.
Individual Report B- An Individual report of 1,500 words, which will represent 50% of the
module mark.
Practice assessments will be posted on VITAL, with sample marking
Page 2 of 6
ULMS867- Detailed student brief on new proposed assessment
Individual Report A: ONLINE SUBMISSION ONLY
As was in the original design, the first assessment is an individually written essay (1500
words). However, the weightage for this component in the overall grading has now been
changed from 30% to 50%. As mentioned in the original module handbook, the brief for this
assessment is as follows.
The individual report will be a 1500 word essay, with 12 point Times New Roman font, written
double spaced in a justified format with APA style headings, citations and references. Each student
can choose any one of the following questions to develop their essay. While submitting the essay,
please signify the question you have chosen to address. The students should develop their essay as
the lectures progress based on their understandings from the lectures, case analyses, essential and
suggested readings.
(1). How is innovation and corporate entrepreneurship significant for organisational survival and
growth? Include three examples.
(2). Describe the different strategies to recognise entrepreneurial opportunities. Include three
examples.
(3) With a business example each, explain the management practices of innovation followed by a
firm in the private, public and the third sector.
The format of the essay will be as follows:
(a) Introduction to the question,
Body of the Essay(b), (c), (d) : (b) Literature review, (c) Description of Findings or Propositions
based on the understanding developed from the lectures, (d) case analyses and the literature review,
(e) Conclusion.
Marking criteria (As suggested in the ULMS MSc Student Handbook):
90-100%: Extremely thorough and authoritative execution of the brief. Containing evidence of
significant independent research, reflective, perceptive, well-structured showing significant
originality in ideas or argument, aptly focused and very well written. Few areas for improvement.
Potentially worthy of publication.
Page 3 of 6
80-89%: Thorough execution of the brief, well-structured and clearly argued. Signs of originality
and/or independent critical analytical ability. Supported by independent research, materials well
utilised; well-focused and well written, displays mastery of the subject matter and of appropriate
theories and concepts.
70-79%: Good execution of the brief; well-focused, knowledgeable, strong evidence of reading
beyond the core textbooks and essential readings and displays a very good knowledge of the subject
matter. Good critical grasp of relevant theories and concepts.
60%-69%: Well-structured and well-focused answer with strong evidence of reading beyond the
core textbooks and essential readings. Thorough and comprehensive in approach. Displays a good
knowledge of the subject matter and where appropriate displays sound grasp of relevant theories
and concepts. Approach generally analytical.
50-59%: Competently structured answer, reasonably well-focused and comprehensive but tending
to be descriptive in approach. Limited evidence of reading beyond the core textbooks and essential
readings. May contain excessive use of quotations.
40%-49%: Tending to rely entirely on lecture materials. Almost entirely descriptive in approach,
limited knowledge and understanding of the subject matter displayed; partial and/ or containing
significant errors and/or irrelevancies, poorly structured. May contain excessive use of quotations.
30%-39%: Inadequate execution of the brief. Highly partial and or containing serious errors;
contents partly or substantially irrelevant, poorly structured. Displays little knowledge of the subject
matter. May contain excessive use of quotations.
0%-29%: Seriously inadequate execution of the brief. Failure to focus upon the question, seriously
short or even devoid of theoretical underpinning, large sections irrelevant. May contain excessive
use of quotations.
Addition Individual Report I (Only if you are re-sitting the individual report A): ONLINE
SUBMISSION ONLY
The resit of the individual report A will be via another individual report. This will be a 1,500 word
reflective piece about the experience of the class lectures.
Description – A detailed description of what happened in each class lecture.
Feelings – How you felt before, during and after the experience.
Evaluation and Analysis – A look at the positives and negatives of the experience (e.g. what went
right and what went wrong), along with how you understand it. This should involve discussing
your experience in relation to concepts, theories and practices you have learned in the module.
Page 4 of 6
Conclusions – Any final thoughts on the experience, including what you have learned.
Action – A plan for how you would do approach the lectures differently if the same situation were
to rise again.
Individual Report B: ONLINE SUBMISSION ONLY
The individual report will be a 1500 word essay, with 12 point Times New Roman font, written
double spaced in a justified format with APA style headings, citations and references. Each student
can choose any one of the following topics and examine the topic in the context of an
organisation of their choosing to develop their essay. This organisational illustration can be from
the private, public or third sector. While submitting the essay please signify the topic you have
chosen to address. The students should develop their essay as the lectures progress based on their
understandings from the lectures, case analyses, essential and suggested readings.
1. Business model innovation
2. Entrepreneurial opportunities
3. Organizational designs for corporate entrepreneurship
4. Organizational designs for innovation
5. Sustainable entrepreneurship
6. Innovation clusters
7. Intrapreneurship and spin-offs
8. Disruptive innovation
9. Open innovation
10.Punctuated equilibriums
The format of the essay will be as follows:
(a) Introduction to the question,
Body of the essay: (b) Literature review, (c) Description of Findings or Propositions based on the
understanding developed from the lectures, (d) case analyses and the literature review,
(e) Conclusion.
Marking criteria (As suggested in the ULMS MSc Student Handbook):
Page 5 of 6
90-100%: Extremely thorough and authoritative execution of the brief. Containing evidence of
significant independent research, reflective, perceptive, well-structured showing significant
originality in ideas or argument, aptly focused and very well written. Few areas for improvement.
Potentially worthy of publication.
80-89%: Thorough execution of the brief, well-structured and clearly argued. Signs of originality
and/or independent critical analytical ability. Supported by independent research, materials well
utilised; well-focused and well written, displays mastery of the subject matter and of appropriate
theories and concepts.
70-79%: Good execution of the brief; well-focused, knowledgeable, strong evidence of reading
beyond the core textbooks and essential readings and displays a very good knowledge of the subject
matter. Good critical grasp of relevant theories and concepts.
60%-69%: Well-structured and well-focused answer with strong evidence of reading beyond the
core textbooks and essential readings. Thorough and comprehensive in approach. Displays a good
knowledge of the subject matter and where appropriate displays sound grasp of relevant theories
and concepts. Approach generally analytical.
50-59%: Competently structured answer, reasonably well-focused and comprehensive but tending
to be descriptive in approach. Limited evidence of reading beyond the core textbooks and essential
readings. May contain excessive use of quotations.
40%-49%: Tending to rely entirely on lecture materials. Almost entirely descriptive in approach,
limited knowledge and understanding of the subject matter displayed; partial and/ or containing
significant errors and/or irrelevancies, poorly structured. May contain excessive use of quotations.
30%-39%: Inadequate execution of the brief. Highly partial and or containing serious errors;
contents partly or substantially irrelevant, poorly structured. Displays little knowledge of the subject
matter. May contain excessive use of quotations.
0%-29%: Seriously inadequate execution of the brief. Failure to focus upon the question, seriously
short or even devoid of theoretical underpinning, large sections irrelevant. May contain excessive
use of quotations.
Addition Individual Report II (Only if you are re-sitting the individual report B): ONLINE
SUBMISSION ONLY
The resit of the individual report B will be via another individual report. This will be a 1,500 word
reflective piece about the experience of the seminars.
Page 6 of 6
Description – A detailed description of what happened in each seminar.
Feelings – How you felt before, during and after the experience.
Evaluation and Analysis – A look at the positives and negatives of the experience (e.g. what went
right and what went wrong), along with how you understand about it. This should involve
discussing your experience in relation to concepts, theories and practices you have learned in the
module.
Conclusions – Any final thoughts on the experience, including what you have learned.
Action – A plan for how you would approach the seminars differently if the same situation were to
rise again.
Submission deadlines and date of return of work to students:
How to submit your work:
Submit Individual Report A only via submission links on VITAL by 12 noon on Thursday, 7th of
May, 2020
Submit Individual Report B only via submission links on VITAL by 12 noon on Thursday, 7th of
May, 2020
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