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Explain Behaviourism. Provide information about the two ‘famous’ behaviorist studies that were undertaken by philosophy researchers that are of particular relevance to marketing.

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Explain Behaviourism. Provide information about the two ‘famous’ behaviorist studies that were undertaken by philosophy researchers that are of particular relevance to marketing. What is the heavy half, light half rule? Explain the main implication of this principle for marketers. Explain why Average Purchase Frequency is higher, while 100% Loyals and Share of Category Requirements are lower on repertoire markets than on subscription markets.
 
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