see3160 week 3 how to choose a sponsorship
I will provide my school login creditials when I have a writer.
Here is the assignment below:
Purpose
Case study assignments offer students an opportunity to evaluate an industry relevant scenario and develop a solution based on critical reflection and analysis
Description
You were recently hired as the General Manager of a 12,500 seat sports and entertainment arena in New England. The venue’s primary tenants are a minor league hockey team and a Division I Men’s Basketball team, however the venue also plays host to a number of concerts and family shows. The Board of Trustees has charged you with substantially increasing sponsorship revenues by a minimum of 50% in the next fiscal year, up from $750,000 in FY2016-17. You have been told many current sponsors are not renewing their contracts, leaving you in a position to find new exclusive sponsors in the following four areas: automobile, alcoholic beverage company, non-alcoholic beverage or food brand, and clothing/apparel retailer.
Your immediate goal is to secure exclusive sponsors in these four categories. Considering the Board of Trustees must approve every sponsorship deal, you must present a detailed rationale to justify why and how these sponsors align with the values and objectives of the arena.
You are responsible for the following:
- Target one exclusive sponsor in each of the four categories listed above.
- Using the 360 Degree Marketing Approach provide a detailed rationale as to why the companies you selected are the best option. Please highlight the following areas within the 360 Degree Marketing Approach for EACH company/brand:
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- Overall company objectives and marketing objectives
- Products and brands
- Seasonality
- Target Audience
- Brand Awareness
- Geography of Business
- Sponsorship History
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- To submit as a deliverable in ulearn.
- Create a brief PowerPoint Presentation, highlighting each company and the seven components of the 360 Degree Marketing Approach. Provide your rationale for selecting these companies in the “Notes†section of each PowerPoint slide.