Please read the case of AirAsia X, the article on Red Ocean traps, and watch the video.
Please answer the following questions.
1. Please explain the concept of “Red Ocean Traps”, as highlighted in the article.
2. Building on the case of AirAsia X, which factors led to the success of AirAsia as it grew and expanded from Malaysia?
3. Which specific offerings for needed to be adjusted or newly provided when the company offered long-haul seervice?
Pages: max 4 pages
This is the link of the video