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mis201 2 case studies

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Case Study 3: Driving Ari Fleet Management with Real-Time Analytics

  • Why was data management so problematic at ARI? (1 Mark)
  • Describe ARI’s earlier capabilities for data analysis and reporting and their impact on the business. (1 Mark)
  • Was SAP HANA a good solution for ARI? Why or why not? (1 Mark)
  • Describe the changes in the business as a result of adopting HANA. (1 Mark)

Case Study 4: Zappos

  • Define SCM and how it can benefit Zappos. (1 Mark)
  • Explain CRM and why Zappos would benefit from the implementation of a CRM system.(1 Mark)
  • Demonstrate why Zappos would need to implement SCM, CRM, and ERP for a connected corporation. (1 Mark)
  • Analyze the merger between Zappos and Amazon and assess potential issues for Zappos customers. (1 Mark)
  • Propose a plan for how Zappos can use Amazon’s supply chain to increase sales and customer satisfaction. (1 Mark)
 
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