managerial decisions for firms with market power chapter 12 unit 6

The Wall Street Journal reported that businesses are aggressively pushing consumers to pay bills electronically. Numerous banks dropped their monthly fees for online bill paying, and many merchants are offering incentives for customers to sign up for online bill payment. Aside from the direct cost savings to businesses, such as lower postage and other administrative costs, what other reason might explain business’s interest in online bill payment?

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