The marketing manager for a clothing retailer requires information on its brand image to help in developing her promotional strategy for the coming year. Undertake both qualitative and quantitative data collection from both customers and non-customers of the brand to provide the retailer with information and recommendations.
You may select one of the following:
Mark & Spencer
Abercrombie & Fitch
*The two examples group project rather than individual projects and so are more lengthy than what is required in this course. However, they will provide a good guide as to the various sections of a report.
**Individual research report examples are also provided