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https://www.reuters.com/article/us-jc-penney-results/j-c-penney-quarterly-loss-halves-sales-still-fall-amid-turnaround-idUSKCN1V518I

identify an article featured on the website that relates to at least five of the key concepts listed here: Chapter 13 major concepts are: brand name, business-to-business market, consumer market, customer relationship management, marketing concept, marketing mix. Chapter 14 major concepts are: break-even analysis, competition-based pricing, concept testing, everyday low pricing, high-low pricing. Chapter 15 major concepts are: channel of distribution, direct marketing, direct selling, marketing intermediaries, supply chain, utility. Chapter 16 major concepts are: advertising, integrated marketing communications, promotion mix, public relations, pull strategy, push strategy. Then explain in 7-10 sentences why the article you have selected relates to the concepts you chose.

 

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https://www.reuters.com/article/us-jc-penney-results/j-c-penney-quarterly-loss-halves-sales-still-fall-amid-turnaround-idUSKCN1V518I was first posted on August 19, 2019 at 2:49 am.
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https://www.reuters.com/article/us-jc-penney-results/j-c-penney-quarterly-loss-halves-sales-still-fall-amid-turnaround-idUSKCN1V518I was first posted on August 19, 2019 at 3:27 am.
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