Length should be around 500 or so words.
Pretend that you are the CEO of Milliford Labs. While the company used to be known for its innovation, producing multiple new products annually and owning a number of important utility patents, you’re concerned because only a couple of new products were developed in the past year. As the CEO, you want to turn this around. Youâ€™re free to suggest whatever turn-around you want, and you can make up the details as you communicate an inspiring change speech to kick off the company retreat and outline a plan. Take into consideration the executive coachâ€™s advice, and Duarteâ€™s principles of spellbinding presentations. Use business writing (single-spaced, liberal use of headings, bullet points, and charts/graphs/graphics as appropriate).