choose an industry in which only one or two new entrants have succeeded in the last 20 years and explain why was it because of a new niche a new technology or some other reason
Please, choose one of the following two options:
Option 1: Choose an industry in which no new entrant has succeeded in the last 20 years, and then explain why it is so.
Option 2: Choose an industry in which only one or two new entrants have succeeded in the last 20 years and explain why. Was it because of a new niche, a new technology, or some other reason?