BE553 – Principles of International Marketing
BE553 – Principles of International Marketing
Topic – Choose a product / service and a country where the product / service is not currently found; devise a business environment analysis and marketing plan for the chosen product / service in the targeted country.
Guidelines
- § This is a full semester project designed for individuals. For example, as an international student, you may want to find products / services that have been accustomed in your home country such as a favourite type of food product and you wish to export to the UK, or as a home student, you can choose to market e.g., an quaint British pantomime from the UK into a foreign country that is not currently available there.
- § Business environment analysis includes information that helps the marketer make market-planning decisions. However, its application extends beyond product and market analysis to be an important source of information for someone interested in understanding business customs and other important features of the country. The information in this analysis must be more than a collection of facts with your own interpretation and evaluation. With that said, your country analysis should contain each of the following areas:
- – A short profile of the company, the product to be exported and the country with which you wish to trade.
- – Briefly discussion of the country’s social institutions, political system, and economic development respectively, in order to determine competitive market conditions, market potential and the extent of adaptation of the company’s marketing mix necessary for successful market entry.
- § Finalise your analysis with the development of 4 basic pillars of marketing strategy, i.e., product, price, place, and promotion with the major problems and opportunities requiring attention in your marketing mix highlighted.
- § Business environment analysis includes information that helps the marketer make market-planning decisions. However, its application extends beyond product and market analysis to be an important source of information for someone interested in understanding business customs and other important features of the country. The information in this analysis must be more than a collection of facts with your own interpretation and evaluation. With that said, your country analysis should contain each of the following areas:
- § You must support your arguments with evidence that will come, as appropriate, from actual cases, from statistics and from the literature. Among the literature please pay particular attention to the academic journals. These contain the most recent research findings.
- § The maximum length of the assignment is 2,000 words, 10% more or less is acceptable. Please include the PG Assignment Coversheet with your submission and to submit in Word format. Use headings and sub-headings where appropriate. Use diagrams and tables where appropriate. You may use bullet points in some, but not all, instances.
- The referencing style should comply with the Harvard Style of referencing. Credit will be given for evidence of extensive reading, accurate referencing and a relevant and up-to- date References section. What you cite should be in support of the theory and should relate to the task. You should use a range of credible sources (e.g., journal articles and book chapters) to support your work and not rely solely on web sources.
This essay’s structure please follow the sample which I give to you. Part of Reference need use Harvard style and more than 20.THANKS
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