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    1. Why is branding one of the most important concepts for sports marketers?
    2. Describe how the branding process would be used for a newly formed team in the National Basketball Association or Major League Soccer.

Directions: All students are expected to participate in discussion by answering questions, and engaging other participants in an exchange of ideas. All students are expected to enter into some portion of a given week’s discussion; failure to engage in some portion of a discussion will be graded as non-participation. Students need to follow the steps below to complete their class discussion.

  • First, students are expected to answer to the questions by Friday midnight. Responses to each question must be at least 200 words not including references.
  • Second, students need to make three comments to other classmates’ answers within 48 hours (e.g., Sunday midnight). Comments to each classmate must be at least 100 words not including references.
  • Comments made after the deadlines will NOT receive credit.
 
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