You are the CFO of a publicly held company and need to raise capital for the firm by issuing some kind of equity. Why would a firm want to issue both preferred stock and common stock rather than just one category of stock?

Please follow the requirements:

1- Use an academic or industry-related article.

2- Select an article that relates to these concepts in the context of doing business in Saudi Arabia.

3- Follow (APA) style

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Using the guidelines from this discussion and other sources, evaluate the usability of the page design depicted in PE

Jim Watanabe, project director for the “No Customer Escapes” customer loyalty system for Petrie’s Electronics, walked into the conference room. Sally Fukuyama, from marketing, and Sanjay Agarwal, from IT, were already there. Also at the meeting was Sam Waterston, one of Petrie’s key interface designers.

“Good morning,” Jim said. “I’m glad everyone could be here today. I know you are all busy, but we need to make some real progress on the customer account area for ‘No Customer Escapes.’ We have just awarded the development of the system to XRA, and once all the documents are signed, they will be coming over to brief us on the implementation process and our role in it.”

“I’m sorry,” Sally said, “I don’t understand. If we are licensing their system, what’s left for us to do? Don’t we just install the system and we’re done?” Sally took a big gulp of coffee from her cup.

“I wish it was that easy,” Jim said. “While it is true that we are licensing their system, there are many parts of it that we need to customize for our own particular needs. One obvious area where we need to customize is all of the human interfaces. We don’t want the system to look generic to our loyal customers—we need to make it unique to Petrie’s.”

“And we have to integrate the XRA system with our own operations,” added Sanjay. “For example, we have to integrate our existing marketing and product databases with the XRA CRM [see PE Figure 6-2]. That’s just one piece of all the technical work we have to do.”

“We’ve already done some preliminary work on system functionality and the conceptual database,” Jim said. “I want to start working on interface issues now. That’s why Sam is here. What we want to do today is start work on how the customer account area should look and operate. And, Sally, the customer loyalty site is a great opportunity for marketing. We can advertise specials and other promotions to our best customers on this site. Maybe we could use it to show offers that are only good for members of our loyalty program.”

“Oh yeah,” Sally replied, “that’s a great idea. How would that look?”

“I have ideas,” said Sam. Using a drawing program on a tablet PC, he started to draw different zones that would be part of the interface. “Here at the top we would have a simple banner that says ‘Petrie’s’ and the name of the program.”

“It’s not really going to be called ‘No Customer Escapes,’ is it?” asked Sally.

“No, that’s an internal name,” replied Jim, “but I don’t know what the real name will be yet.”

“OK, so the real name of the program will go in the banner, after ‘Petrie’s.’ Then on the left side, we’ll have a sidebar that has overview information about the customer account, things like name and points balance,” said Sam, drawing in a sidebar on the left of the screen. “There will also be links to more detailed information about the account, so the customer can see more details on past transactions and on his or her profile.”

“So the rest of the screen is open. That would be a perfect place for marketing information,” suggested Sally. “Would we want just one big window for marketing? Maybe we could divide it up into additional windows, so we could use one to focus on general promotions and one to advertise ‘member only’ promotions?”

“Yeah, we can do that,” said Sam.

Just then Jim’s phone beeped. Jim looked at it. Uh-oh, it was an urgent message from his boss, the director of IT. “Sorry, I need to take care of this immediately,” he told the group. “Can you guys work on this some more and then send me some of the screen designs you come up with?”

Later that afternoon, after the crisis was over, Jim sat back down at his desk for the first time in what seemed like a very long time. He glanced over his e-mail and noticed there was a message from Sam. Attached was a preliminary design for the customer account area. Jim opened it and looked it over (PE Figure 8-1). Hmmm, not bad, he thought. This is a good place for us to start.

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1- speak about bank Muscat all the requirements in the attached file .

2-Should be 1000 word

3-0% simalirty

4Turnitin report needed.

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create an explanation of, and argument for, what you think is the best theory to use in order to make ethical choices as someone working in your particular profession: It need to be on policing. The theory will be on Utilitarianism mill. I posted the reading for Utilitarianism, and also a guide for paper. Can also be more research on it.

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Prepare: Prior to beginning work on this discussion forum, read the articles Teaching Writing Skills That Enhance Student Success in Future Employment ; An Inner Barrier to Career Development: Preconditions of the Impostor Phenomenon and Consequences for Career Development (Links to an external site.); and 9 Questions That’ll Help You Find Your Dream Career (Links to an external site.); watch the video Business, Management & Administration (Links to an external site.); and review the General Education Curriculum found in General Academic Information and Policies (Links to an external site.) in the Ashford University Catalog. This catalog addresses the core competencies that the general education courses must cover: Ethical Reasoning, Written Communication, Oral and Interpersonal Communication, Information Literacy, Critical Thinking, and Quantitative Reasoning.

Reflect: Think about the core competencies as previously mentioned, and ponder your time taking general education courses. Reflect on the specific courses not associated with your college major and determine the level of new information you have acquired that relates to the core competencies. You must also think about a potential job you might apply to once you graduate and determine what skills you developed through general education courses that make you qualified for a specific job.

Write: For this discussion, you will address the following prompts:

• Review a job description through a job website (e.g., Career Builder (Links to an external site.), Monster (Links to an external site.), etc.) in your desired career field. Please provide the job title and the link to the job description.
• Identify at least five skills you have obtained through your general education courses that will make you successful at this job.
• Demonstrate with at least two examples how your newly acquired knowledge and skills have shaped both your personal and professional development.
• Describe your plans for putting your education to use within your community.

Your initial post should be at least 250 words in length, which should include a thorough response to each prompt. You are required to provide in-text citations of applicable required reading materials and/or any other outside sources you use to support your claims. Provide full reference entries of all sources cited at the end of your response. Please use correct APA format when writing in-text citations (see In-Text Citation Helper (Links to an external site.)) and references (see Formatting Your References List (Links to an external site.)).

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