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Coca-Cola Company

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Coca-Cola Company

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Coca-Cola Company:

Part I

Soda consumption has been on the decline over the past decade. If you were a brand/product manager for the Coca-Cola Company, how would you respond to this? What new products or brands would be feasible in the future? How would you make this determination? 200 words min

 

Part II

Instructions
Marketing Plan: Part IV—ATTACHED TO DOCS

In this unit, you will continue to build upon your marketing plan for an existing company and a product or service of your choice. For Part IV, make certain to include the sections listed below in your marketing plan.

Branding Strategy

What is the branding strategy for your organization? What is the purpose of your brand? How will you differentiate yourself from domestic and/or international competitors?

Technology and Social Media

Identify any tools that you will use in your promotions, marketing, or advertising. List any tools that you will use for customer relationship management, and identify specific social media tools that will be used.

Implementation Plan

Identify tactics and strategies that you will use to implement your marketing plan. Tactics are short-term, and strategies are long-term. Identify specific dates that you will achieve certain action items. Include a chart or graph that disseminates this information in a linear fashion.

Evaluation and Control

How will you evaluate the effectiveness of your marketing plan? How will you follow-up with customers? Will you use surveys to track satisfaction, and will you take future actions that are based on customer recommendations?

Conclusion

Include any final thoughts or recommendations that might be pertinent to your marketing plan.

Executive Summary

This section of your marketing plan will capture your key proposal, recommendations, and projected outcomes of the plan. Summarize the key components of your marketing plan in this section.

Your essay must be three pages in length, not counting the title and reference pages. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. You must use at least three references. Adhere to APA Style when constructing this assignment, including in-text citations and references for all sources that are used. Please note that no abstract is needed.

 

Technology

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Technology

 Evaluate the source by explaining why it is or is not an academically and scientifically credible source of information.

A.  Provide a minimum of three pieces of evidence to support your thoughts and state if they are green or red flag examples.

Some evidence to consider is the credibility of the author as a subject matter expert, the quality of the reference sources included in the article or lack thereof, the credibility of the publisher or website, etc. Review the Source Evaluation Cheat Sheet.

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Green-Flag evidence example:

  • Author is a subject-matter expert (e.g., “Dr. Mary Smith holds an M.D. in orthopedics.”)

Red-Flag evidence example:

  • Author is not a subject-matter expert and does not provide academically and scientifically credible reference sources. (e.g., “John Jones is a freelance writer with a journalism degree and did not include any credible reference sources.”)

B.  Based on the evidence you have provided, state if you feel this source is an overall credible source.

Examples:

  • “All three pieces of evidence I found were green flags; therefore, I feel this is a credible source overall.”
  • “All three pieces of evidence I found were red flags; therefore, I feel this is not a credible source overall.”
  • “The evidence I found was a mix of red and green flags. Because Wikipedia was one of the sources noted in the article, I believe this is not a credible source overall.”

2.  Provide a reference for your source in APA reference format (version 6 or 7).

For Responses to classmates this week:

  • When substantively replying to your classmates’ initial posts, review their source critically, explain whether you agree or disagree with their assessment and APA formatting of their source, and explain why. It is not sufficient to simply agree and reiterate their points. These will count toward your ‘Reply Posts‘ grade points.
  • Monitor your initial post thread, and respond to follow-up questions and comments made by your classmates and instructor during the scheduled week. These will count toward your ‘Creates Conversation‘ grade points.

Additional Resources:

Evaluation:  Follow the Weekly Discussion Grading Criteria for expectations for posting and replying to peers. Note: Keep your reply posts focused on the week’s topic and anatomy & physiology. They should be substantive and demonstrate understanding to be eligible for maximum credit.

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