Financial Statements
Financial Statements
Financial Statements:
Kindly use the following questions as guidelines to your assigned case study:
- What challenges does Shelby Givens face:
- During Phase I (Preparing for the Transformation)
- During Phase II (Renovation and Grand Opening)
- During Phase III (2011/2012 Operations)
- By the end of the case, what has Givens done to address the challenges outlined at each stage listed in Question (1) above?
- Which of the actions executed by Givens were most successful in resolving the challenges? Which were least successful? What other options might Givens have pursued?
- Is Sugar Bowl a viable business? Which forces have the most positive, or negative, impact on the business’s profitability?
- Givens considers two paths for Wednesday night entertainment: league bowling and exclusive band rights.
- Which option will generate more revenue in the short term? Long term?
- Is revenue how success should be measured? Which path do you think is best for Sugar Bowl, and why?
- Once Sugar Bowl’s financials are more stable, what changes could Givens make to build a stronger organization and culture?
Financial Statements
EX 1 – Balance Sheet
Balance Sheet | ||||||
December 31, 2006-2012 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 |
ASSETS | ||||||
Current Assets | ||||||
Cash | $ 35,488 | $ 24,473 | $ 29,667 | $ 9,057 | $ 298,806 | $ 66,594 |
Inventory | $ 15,412 | $ 6,571 | $ 2,943 | $ 4,200 | $ 24,005 | $ 83,950 |
Fixed Assets | ||||||
Property, Plant & Equipment | $ 54,007 | $ 132,103 | $ 184,122 | $ 178,046 | $ 408,500 | $ 658,962 |
Total Assets | $ 104,907 | $ 163,147 | $ 216,732 | $ 191,303 | $ 731,311 | $ 809,506 |
LIABILITIES | ||||||
Accounts Payable | $ 14,907 | $ 15,000 | $ 25,000 | $ 30,000 | $ 25,488 | $ 51,995 |
Debt | $ 40,000 | $ 121,567 | $ 94,850 | $ 124,208 | $ 724,208 | $ 724,208 |
Total Liabilities | $ 54,907 | $ 136,567 | $ 119,850 | $ 154,208 | $ 749,696 | $ 776,203 |
EQUITY | ||||||
Common Stock | $ 30,000 | $ 30,000 | $ 130,000 | $ 130,000 | $ 130,000 | $ 130,000 |
Retained Earnings | $ 20,000 | $ (3,420) | $ (33,118) | $ (92,905) | $ (160,490) | $ (96,697) |
Total Equity | $ 50,000 | $ 26,580 | $ 96,882 | $ 37,095 | $ (30,490) | $ 33,303 |
Ex 2 – Income Stmt.
INCOME STATEMENT | QUARTERLY | ANNUAL | |||||
Westlake | Sugar Bowl | Sugar Bowl | Sugar Bowl | Sugar Bowl | Westlake | Sugar Bowl | |
Q3 2010 | Q2 2011* | Q3 2011 | Q4 2011 | Q1 2012 | 2010 | 2011 | |
Income | |||||||
Lane Rental | $ 118,290 | $ 106,707 | $ 179,021 | $ 275,400 | $ 267,540 | $ 398,850 | $ 561,128 |
Food Sale | $ 17,150 | $ 70,392 | $ 159,667 | $ 448,500 | $ 410,270 | $ 56,920 | $ 678,559 |
Liquor Sale | $ 20,571 | $ 99,460 | $ 243,763 | $ 559,270 | $ 501,550 | $ 69,890 | $ 902,493 |
Total | $ 156,011 | $ 276,559 | $ 582,451 | $ 1,283,170 | $ 1,179,360 | $ 525,660 | $ 2,142,180 |
Variable Cost of Sales | |||||||
Food Purchased | $ 5,145 | $ 39,420 | $ 110,250 | $ 181,386 | $ 199,336 | $ 17,076 | $ 331,056 |
Liquor Purchased | $ 4,114 | $ 29,838 | $ 105,000 | $ 249,530 | $ 201,600 | $ 13,978 | $ 384,368 |
Food & Beverage Supplies | $ 3,772 | $ 35,953 | $ 129,157 | $ 114,500 | $ 147,011 | $ 12,681 | $ 279,610 |
Total | $ 13,031 | $ 105,210 | $ 344,407 | $ 545,416 | $ 547,946 | $ 43,735 | $ 995,033 |
General Overhead Expenses | |||||||
Marketing and Advertising | $ 2,820 | $ 10,000 | $ 15,000 | $ 15,000 | $ 15,000 | $ 9,250 | $ 40,000 |
Salaries: Full Time | $ 29,400 | $ 48,498 | $ 48,498 | $ 48,498 | $ 48,498 | $ 115,000 | $ 145,494 |
Salaries: Part Time | $ 9,240 | $ 20,130 | $ 18,720 | $ 34,528 | $ 23,900 | $ 30,800 | $ 73,378 |
Catering wage | n/a | $ 16,128 | $ 25,920 | $ 32,027 | $ 25,920 | $ 74,075 | |
Coupons | $ 2,339 | $ 7,000 | $ 9,000 | $ 11,000 | $ 9,000 | $ 7,090 | $ 27,000 |
Legal and Audit | $ 2,112 | $ 3,600 | $ 3,600 | $ 3,600 | $ 3,600 | $ 7,040 | $ 10,800 |
License & Permits | $ 440 | $ 2,475 | $ 2,475 | $ 6,000 | $ 6,000 | $ 6,500 | $ 10,950 |
Office Supplies | $ 794 | $ 1,950 | $ 3,450 | $ 5,450 | $ 3,450 | $ 2,740 | $ 10,850 |
Rent | $ 26,949 | $ 43,000 | $ 43,000 | $ 43,000 | $ 43,000 | $ 89,830 | $ 129,000 |
Repair & Maintenance Labor | $ 13,838 | $ 14,000 | $ 29,550 | $ 34,550 | $ 29,550 | $ 102,700 | $ 78,100 |
Repair & Maintenance Supplies | $ 24,855 | $ 45,000 | $ 49,000 | $ 58,000 | $ 63,000 | $ 67,500 | $ 152,000 |
Utilities | $ 7,131 | $ 15,000 | $ 26,100 | $ 24,040 | $ 23,520 | $ 27,560 | $ 65,140 |
Travel & Promotion | $ 263 | $ 8,000 | $ 3,000 | $ 3,000 | $ 3,000 | $ – 0 | $ 14,000 |
Insurance | $ 14,700 | $ 28,500 | $ 28,500 | $ 33,000 | $ 33,000 | $ 49,000 | $ 90,000 |
Miscellaneous | $ 450 | $ 6,000 | $ 8,500 | $ 7,500 | $ 9,700 | $ 1,500 | $ 22,000 |
Total General | $ 135,329 | $ 269,281 | $ 314,313 | $ 359,193 | $ 340,138 | $ 516,510 | $ 942,787 |
Operating Income (Loss) | $ 7,651 | $ (97,932) | $ (76,269) | $ 378,561 | $ 291,276 | $ (34,585) | $ 204,360 |
Interest payment: Bank | $ 1,897 | $ 8,000 | $ 8,000 | $ 8,000 | $ 8,000 | $ 16,000 | $ 32,000 |
Interest payment: Friends & Family | $ 4,000.00 | $ 4,000.00 | $ 4,000.00 | $ 4,000.00 | $ 8,000 | $ 16,000 | |
Depreciation | $ 2,100 | $ 3,000 | $ 3,000 | $ 3,000 | $ 3,000 | $ 9,000 | $ 14,000 |
Tax | $ 2,678 | $ 132,496 | $ 101,946 | $ 78,566 | |||
Net Income | $ 4,973 | $ (112,932) | $ (91,269) | $ 231,065 | $ 174,329 | $ (67,585) | $ 63,793 |
*Q2 2011 represents just 8 weeks of Sugar Bowl Operations. Note the facility closed for renovations in November 2010, | |||||||
and reopened in early May 2011. |
Ex 3 – Marketing Campaign
Summer 2011: Test Marketing Campaigns | ||||||
# Potential | # Actual | Repeat Customers | Cost Per | Cost per Repeat | ||
Channel | Campaign Cost | customers reached | customers delivered | Generated | Customer | Customer |
Direct Email to Sugar Bowl Email List | $50 | 400.00 | 30.00 | 16.00 | $ 1.67 | $ 3.13 |
Direct Email to Rented Target Email List | $4,000 | 4,000.00 | 80.00 | 30.00 | $ 50.00 | $ 133.33 |
Group Buying Offer | $2000 + 30% of sales | 5,000.00 | 500.00 | 125.00 | $ 11.50 | $ 46.00 |
Social Media Website | $0.75 per click | 1,000.00 | 120.00 | 12.00 | $ 6.25 | $ 62.50 |
Keyword Search | $1.10 per click | 500.00 | 35.00 | 20.00 | $ 15.71 | $ 27.50 |
Ex 4-Weekly Attendance Snapshot
Weekly Attendance Snapshot * | |||||||||
*Does not include Private Event patronage | Average $ | ||||||||
2011 | Monday | Tuesday | Wed. | Thursday | Friday | Saturday | Sunday | Weekly | Per Person |
Q2 | 67 | 59 | 75 | 154 | 160 | 180 | 124 | 819 | $ 35.00 |
Q3 | 67 | 59 | 75 | 200 | 215 | 220 | 172 | 1008 | $ 40.00 |
Q4 | 75 | 94 | 190 | 308 | 350 | 385 | 299 | 1701 | $ 50.00 |
2012 | Monday | Tuesday | Wed. | Thursday | Friday | Saturday | Sunday | Weekly | |
Q1 | 101 | 125 | 120 | 378 | 411 | 420 | 335 | 1890 | $ 52.00 |