Dynamic Pricing
Dynamic Pricing
Dynamic Pricing:
Week 7 Assignment – Case Study: Dynamic Pricing – Strategies for Enhancing Profitability
Overview
Dynamic pricing is a collection of pricing strategies used by firms and organization to enhance profits. You will begin by exploring pricing techniques that operate in the market in real time. Then you will explore how auctions are employed in the search to find the value of goods and services.
Consult the following video before getting started:
Instructions
Write a 7-page paper in which you:
Compare and contrast surge versus congestion pricing. Provide a specific example of each currently in use.
There are many types of auctions, each with strengths and weakness at uncovering the real price/value of an item. Compare and contrast how each of the following uncovers value and provide a specific example of how each uncovers value:
· The English auction and the Dutch auction.
· The sealed-bid first-price auction and the Vickery Auction.
Auctions are widely used. Analyze an actual auction employed by each of the following:
· A state or federal government or an agency of a state or federal government.
· A for-profit business.
· For each, explain what type of auction is employed and how the auction solves the problem of finding the best price for the good or service.
Read the Letter from Senator Warren to Fed on Wells Fargo FHC Status [PDF].
· Explain how an auction to sell the Wells Fargo consumer-facing banking division might be used to determine the value of the division.
· Include a recommendation on what type of auction might be used.
Use five sources to support your writing, including one published within the last six months. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment.
Your assignment must follow these formatting requirements:
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
The file submitted in Blackboard must be an MS Word document
The specific course learning outcome associated with this assignment is:
· Propose ways in which a company can use dynamic pricing to better uncover value and increase revenue.
Grading Rubric is below
| Unacceptable ( Below 70%) | Needs Improvement (70-79%) | Competent (80-89%) | Exemplary (90-100%) | |
| Compare and contrast surge pricing and congestion pricing. Provide a specific example of each currently in use. | Points:
0 (0.00%) Did not compare nor contrast surge pricing and congestion pricing. Did not provide an example of either currently in use. |
Points:
40.5375 (17.25%) Compared or contrasted surge pricing and congestion pricing. Provided an example of one currently in use. |
Points:
45.9425 (19.55%) Compared and contrasted surge pricing and congestion pricing with real-world examples to enhance the comparisons. |
Points:
54.05 (23.00%) Compared and contrasted surge pricing and congestion pricing with real-world examples to enhance the comparisons. Provided a specific example of each currently in use. |
| Compare and contrast how the English auction and the Dutch auction, and the sealed-bid first-price auction and the Vickery Auction, uncover value. Provide a specific example of how each uncovers value. | Points:
0 (0.00%) Did not compare nor contrast how English and Dutch auctions and how sealed-bid first-price and Vickery auctions uncover value. |
Points:
40.5375 (17.25%) Compared or contrasted how English and Dutch auctions and how sealed-bid first-price and Vickery auctions uncover value. |
Points:
45.9425 (19.55%) Compared and contrasted how English and Dutch auctions and how sealed-bid first-price and Vickery auctions uncover value. |
Points:
54.05 (23.00%) Compared and contrast how English and Dutch auctions and how sealed-bid first-price and Vickery auctions uncover value. Provided a specific example of how each uncovers value. |
| Analyze an actual auction employed by a state or federal government or an agency of a state or federal government and by a for-profit business. Explain what type of auction is employed and explain how the auction solves the problem of finding the best price for the good or service. | Points:
0 (0.00%) Did not identify an actual auction employed by a state or federal government or an agency of a state or federal government and by a for-profit business. Did not identify what type of auction is employed and did not identify how the auction solves the problem of finding the best price for the good or service. |
Points:
38.775 (16.50%) Identified an actual auction employed by a state or federal government or an agency of a state or federal government and by a for-profit business. Identified what type of auction is employed but did not explain how the auction solves the problem of finding the best price for the good or service. |
Points:
43.945 (18.70%) Described an actual auction employed by a state or federal government or an agency of a state or federal government and by a for-profit business. Described what type of auction is employed and described how the auction solves the problem of finding the best price for the good or service. |
Points:
51.7 (22.00%) Analyzed an actual auction employed by a state or federal government or an agency of a state or federal government and by a for-profit business. Explained what type of auction is employed and explained how the auction solves the problem of finding the best price for the good or service. |
| Explain how an auction to sell the Wells Fargo consumer-facing banking division might be used to determine the value of the division. Include a recommendation on what type of auction might be used. | Points:
0 (0.00%) Did not identify how an auction to sell the Wells Fargo consumer-facing banking division might be used to determine the value of the division. Did not include a recommendation on what type of auction might be used. |
Points:
38.775 (16.50%) Identified how an auction to sell the Wells Fargo consumer-facing banking division might be used to determine the value of the division. Did not include a recommendation on what type of auction might be used. |
Points:
43.945 (18.70%) Explained how an auction to sell the Wells Fargo consumer-facing banking division might be used to determine the value of the division. Included a brief recommendation on what type of auction might be used. |
Points:
51.7 (22.00%) Explained how an auction to sell the Wells Fargo consumer-facing banking division might be used to determine the value of the division. Included a detailed recommendation on what type of auction might be used. |
| Use at least five resources, including one that has been published in the last six months. | Points:
0 (0.00%) No references provided. |
Points:
8.8125 (3.75%) Did not meet the required number of references; some or all references were not peer-reviewed, academic references. |
Points:
9.9875 (4.25%) Met the required number of references; some or all references were not peer-reviewed, academic references. |
Points:
11.75 (5.00%) Met the required number of references; all references were peer-reviewed, academic references. Included one resource that has been published in the last six months. |
| Clarity, writing mechanics, and formatting requirements. | Points:
0 (0.00%) Writing has spelling, punctuation, and grammatical errors, fragments, comma splices, and run-ons that distract from the message. More than 6 errors present. |
Points:
8.8125 (3.75%) Writing has spelling, punctuation, and grammatical errors that are distracting in some places. 5–6 errors present. |
Points:
9.9875 (4.25%) Writing has spelling, punctuation, and grammatical errors that are distracting in a few places; few fragments, comma splices, and run-ons. 3–4 errors present. |
Points:
11.75 (5.00%) Writing has very few spelling, punctuation, and grammatical errors; few fragments, comma splices, and run-ons. 0–2 errors present. |
