A Digital Opportunity in Business Memo
A Digital Opportunity in Business Memo
A Digital Opportunity in Business Memo:
After completing the modules, your job is to write a 3-4 page reflection memo answering the following questions:
1) How does Google Define finding a digital opportunity in business?
2) What are the fundamentals Google claimed in the second module as the keys to building an online presence?
3) In your opinion, why is it important to analyze and adapt your online and digital marketing presence on an ongoing basis?
4) The training dives into module 3 on various elements of building an online presence. Take 3 key traits/factors from this module and pick any retail website online as an example that you believe exhibits those 3 traits of a successful online presence? Explain by correlating it back to the module
5) In your own words, how important is it to understand the behavior of the digital consumer in order to generate an effective online presence with them?
The paper should be double spaced, Times New Roman, APA Format, 12pt font, with a title page and references page. The Title Page and references page do not count towards the 3-4 page minimum.
DIGITAL MARKETING
Hanlon_Digital Marketing_AW.indd 4 12/10/2018 12:55
Sara Miller McCune founded SAGE Publishing in 1965 to support the dissemination of usable knowledge and educate a global community. SAGE publishes more than 1000 journals and over 800 new books each year, spanning a wide range of subject areas. Our growing selection of library products includes archives, data, case studies and video. SAGE remains majority owned by our founder and after her lifetime will become owned by a charitable trust that secures the company’s continued independence.
Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne
Annmarie Hanlon DIGITAL
MARKETING STRATEGIC PLANNING & INTEGRATION
Hanlon_Digital Marketing_AW.indd 5 12/10/2018 12:55
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© Annmarie Hanlon 2019
First published 2019
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Library of Congress Control Number: 2018966917
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ISBN 978-1-5264-2666-6 ISBN 978-1-5264-2667-3 (pbk)
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This book is dedicated to Nick, who positively makes all things possible.
To my parents, who were there at the start but left before the ink was dry, Ar dheis Dé go raibh a n-anam.
