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theme park project visit the website of the three top themeparks look at how the sites are designed how they look pricing interaction blogs content

Theme and Entertainment Parks like Universities fall into goods/services – half goods, half services. To be successful in this category a product must “POSITION” it’s product carefully. Visit the website of the three top themeparks. Look at how the sites are designed – how they look, pricing, interaction, blogs, content…..

  • Disneyworld.disney.go.com (Links to an external site.)
  • Sixflags.com (Links to an external site.) (HINT – Pick a location)
  • Universalorlando.com (Links to an external site.)
  • 1.What is each park’s position? What is their core marketing message?

    2.What changes or improvements would you recommend for each site?

    Theme and Entertainment Parks like Universities fall into goods/services – half goods, half services. To be successful in this category a product must “POSITION” it’s product carefully. Visit the website of the three top themeparks. Look at how the sites are designed – how they look, pricing, interaction, blogs, content…..

  • Disneyworld.disney.go.com (Links to an external site.)
  • Sixflags.com (Links to an external site.) (HINT – Pick a location)
  • Universalorlando.com (Links to an external site.)
  • 1.What is each park’s position? What is their core marketing message?

    2.What changes or improvements would you recommend for each site?

     
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