sales and marketing 13
Music2Go Simulation: Multi-Player Round 1
DECISIONS FOR ROUND 1 MUST BE MADE BY SUNDAY @ 11:59 PM. PARTICIPATION IN THE SIMULATION IS ABSOLUTELY CRITICAL IN THIS COURSE. The results will be available next Monday.
1) Review the Year Ahead Report
2) Read Key Reports:
a) Industry Benchmark Report
b) Market Information
c) Some Product Details
d) Product Contribution
e) Budgeted Expenditure Report
3) Enter Initial Decisions after reviewing all the reports
Class Discussion/ Reflection
Review difficult concepts.
Prepare and upload to Moodle a paper listing each of the decisions you made in Round 1 and explaining your reasoning for making each decision.
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