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I have written three previous papers that will be used as a guide to create a polished complete paper.

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STRENGTHS

  • 100% Complete & Balanced Nutrition
  • Multiple Essential Vitamins & Minerals
  • High Quality Protein to Help Support Strong Muscles
  • Homestyle Soulful Flavors and Variety Your Dog Will Love

Weaknesses

  • Bad or Weak Customer Service
  • Overpriced Production
  • Short Shelf Life
  • Weak Brand Image
  • Lacking Identity

Opportunities

  • Long life spans
  • Healthy Nutritional eating habits
  • Increased pet ownership in the United States
  • Unfilled consumer needs

Threats

  • Store brand and cheaper pet food available
  • Vendor and suppliers prices increase
  • Decrease in consumer command
  • Price wars among competitors

I honestly think that the Homestyle soulful flavors are and will be the strength of my product. Who wouldn’t like a tasty meal? With that being said I think every canine should be showered with flavorful meals daily. I will be marketing my product through local and nationwide pet stores. I figured I would send free samples for promotional purposes just to see how well the pets accept it before going full force with the production. Also, I would use social media to possibly  advertise my pet line as a pop up feature while browsing.

Also, I think getting my company name out to the public and creating a strong brand name I plan to have bloggers to attend any and every non profit events. Everyone loves goody bags so I plan to make small goody bags for the pets and attend dogwood festivals and shows. There I would be able to pass out flyers, and hang banners. In order to make money and build as a successful company money has to be spent.

 
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