Read the Case â€œUnited Airlines â€“ Navigating a Social Media Stormâ€ at the end of Chapter 19 and response to the following:
Page # from attached book: 439- 440
- What was the impact of the incidents described in the case on United Airlinesâ€™ reputation?
- Did these incidents impact the firmâ€™s corporate identity or corporate image, or both, as described in the chapter?
- Did these incidents constitute a crisis, as defined in the chapter?
- Did United Airlines engage in effective crisis management, and why or why not? If you were the public relations manager at United Airlines, what steps would you have recommended the company take when these incidents occurred?
- What should the company do now to regain its customersâ€™ trust?
APA FORMAT, NO PLAGIARISM and NEED REPORT, DOUBLE SPACE 400 TO 500 WORD.
please attached book reference and 2 outside source.