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customer retention 1

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tomer Retention – The Chicago Cubs

The Chicago Cubs https://bi.gale.com/essentials/company/1552655?u=tlearn_trl have not won a World Series since 1908, yet remain one of the most popular teams in Major League Baseball. When customers face a failure, it is not often that a response like “Wait till Next Year!” is a refrain and those same customers keep coming back. Watch this video https://www.youtube.com/watch?v=edkQdkZeeFg and answer the following questions.

1/What is different about the expectations of Chicago Cubs customers and other businesses?

2/What would happen if the Cubs won a World Series? Would the club face customer retention issues since their expectations had been realized?

 
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