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aston martin case analysis

please read the case , then write a case analysis.

should incloud:



3.SWOT Analysis


5.3 C’s Analysis



make sure choose 2 questions decide to answe and within the analysis section

  1. What is Aston Martin’s product positioning among the luxury automotive market? What are its points of differentiation?
  2. If you were Palmer, would you expand into new product categories? Why? Why not? Regardless, what concerns would you have?
  3. By participating in segments other than the company’s traditional “heart & soul,” as a maker of high-performance luxury sports cars, the right approach? Would it dilute the exclusive brand image of Aston Martin?
  4. How should a high-end premium provider in any business grow without losing its exclusive reputation?

here is the case and sample( how to write)

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