Please read thoroughly. This chapter provides an analysis of how various types of media can be used in the practice of public relations. It concludes with an ethical analysis of how the Internet has increasingly interconnected things. This creates an ethical issue about how communication should work even when the communication in not deliberate.
Your assignment for this chapter is to pick an organization and examine how it communicates with publics on multiple platforms of media such as television, radio, website, mobile apps and social media. Please write a two page paper on how these various platforms are similar and how they are different.