4-2 Presentation: Marketing Channel Analysis Using the product you chose for your discussion
4-2 Presentation: Marketing Channel Analysis
Using the
product you chose for your discussion, analyze in detail how the product is
sold through different channels. Although all products may not sell through all
channels, ensure that you consider in-store, direct mail, email, social media,
word of mouth, and online marketing channels for the product.
Using the Marketing Channel
Analysis PowerPoint Template provided for this assignment, create a short presentation that
demonstrates the use of these channels for this product by the company. Your
first slide should describe the company’s marketing strategy. You should have
one slide for each marketing channel discussed. A minimum of three channels
should be discussed.
For additional
details, please refer to the Marketing Channel Analysis PowerPoint Template and
the Marketing Channel Analysis Presentation Guidelines and Rubric document in
the Assignment Guidelines and Rubrics section of the course.