Using the template provided for this
milestone, submit a short paper in which you conduct a target market analysis.
This analysis should focus on the new product the pet supply company is
selling, not the company itself. It should provide information about the
demographic (age, marital status, education, income, etc.), geographic
(physical locations), and psychographic (personality, values, opinions,
attitudes, interests, and lifestyles) of the potential target market. Based on
this analysis, you will then need to discuss the needs and wants of your target
market and how this new product will either appeal to a want or fulfill a need.
For additional details, please refer to the Final Project Part I Document and the Final Project Part I Milestone Two document in the Assignment Guidelines and Rubrics section of the course.
The name of the pet food I chose was “The Soul Nurturer”